With the primary objective of Building Brand Preference over their competitors, Ocean Spray Sparkling needed to create market disruption to influence the usual buying process. Approaching the potential customers “Directly” to encourage product trial, was opted for, especially at crucial POS locations like METRO stores across GTA.

Our well-trained Brand Ambassadors informed the target audience about the 4 different flavors offered by Ocean Spray Sparkling, AND the special offer of a “FREE 6-Pack” for them to avail of.